What's Good in Oct
WME pull roster from Sora AI, Daft Punk Fortnite experience goes Epic, Pokémon start to tease 30th anniversary
Full WME roster opt out of Sora, Open AI’s video generation tool
Leading talent agency, WME 🚀, has opted out of all clients having their likeness used in the latest version of Sora, released Sept 30th. Sora creates hyper-realistic video’s of people, including voice which has raised concerns of deepfakes of celebrities 🎬 without their consent. The update to the AI video 🎥 tool, includes dialogue and sound affects, one of the key updated features is called “cameos” in which allows users to appear in an AI-generated video.
Daft Punk ♫ gain 138.6% increase in monthly Spotify listeners due to Fortnite hub world
Fortnite owners, Epic Games 🎮 launched the Daft Punk Experience which is arguably their biggest music ♫ experience to date. On released it peaked at 1.5m concurrent players, which could also be considered the biggest Daft Punk concert to date. The hub world 🌍 style game is a move away from the 15minute virtual concert which we’re used to experiencing within Fortnite.
Given the band announced their split in 2021, there are definitely players who had never heard of Daft Punk experiencing the band for the first time. It’s been called out for being the best in-game music experience (even though Epic Games refused to make it easily discoverable through their homepage). There’s a mini-concert then players are transported into a hub world, with different modes, mini-games and littered with Easter Eggs 🐣.
Pokémon Ϟ(๑⚈ ․̫ ⚈๑)⋆announces four massive anniversary orchestra performances for 30 year anniversary
2026 marks the 30th anniversary for the cult video game series Pokémon and the first announcement of the celebrations are starting to be made. Expect more to follow, all very interesting and super curious to see how this impacts the brand:
🦖 Pokémon x Natural History Museum pop-up in London (SOLD OUT)
👟 Adidas Originals multi piece collection of footwear and apparel
𓏠 Lego multi-year partnership
🍫 Hershey’s Kisses featuring 151 Pokémon
🎢 Pokémon theme park PokéPark Kanto at Tokyo’s Yomiuriland
ϞϞ૮(๑⚈ ․̫ ⚈๑)ა
Noteworthy Numbers
47%+ increase in YouTube video views for Daft Punk compared to previous month
66%+ increase in Wikipedia views for Daft Punk compared to previous month
271%+ increase in Daft Punk Spotify growth
25million+ monthly active listeners of Daft Punk on Spotify (which is the highest they’ve ever been)
38% of US children under 2yrs interact with smartphones
62% of toddlers in the USA watch YouTube (a 38% increase in 5 years)
Wrap your ears around…