What's good in June 2024
What are the most interesting activations in culture and creativity? This is our round up of the best in music, gaming, esports, sports and brand. Subscribe to get it inboxed.
TLDR: Smart brands are appearing where Gen-Z are hanging out and they’re being consistent over and over, gaining valuable data and insights and learning how to better monetise the audience. Adidas are winning at understanding how to connect with Gen-Z with Web3.
Adidas x Roblox
Adidas just made history with the largest sale ever on Roblox with a $20,000 necklace. Beyond making history with the notable size of the sale, they’re actively monetising their products differently, reaching Gen-Z in a way that starts to build brand loyalty and testing, learning and iterating.
EUFA x Euro 2024 x Fortnite
EUFA did an in game activation with Euro 2024 in Fortnite, within the Festival Island EUROballer Battle. Players can go into Festival Island and collect balls and play mini games. All shooting elements have been removed to make the blue blood game even more brand friendly.
Walmart x Roblox
Starting July, the brand will relaunch their Gen-Z focus brand No Boundaries in stores and online, spending reportedly $2bn as part of an effort to reach Gen Z. A huge part of this investment wioll be for the brand to be experienced via Roblox as they are seeing over 65% of players are over 18.
Riot Games x Marriott Bonvoy
A new partnership with Riot Games and Marriott Bonvoy as official partner of League of Legends Seasons Finals, in 2023 the viewership was 6.4million concurrent viewers.
Cole Palmer x Toshiba TV
Connected Cole Palmer with Toshiba to provide football clubs and talent with tech.